Sponsorship of the Louis Vuitton 37th America’s Cup
UniCredit becomes an official partner of the America’s Cup
We became an official Global Partner and the Global Banking Partner of the Louis Vuitton 37th America’s Cup, which will be held in Barcelona from 12-20 October 2024. Our partnership with the long-running international sailing competition will help bring the excitement, drama, and triumphs of the race for the trophy to audiences worldwide.
The America’s Cup is renowned for being both the world’s oldest international sporting trophy, with the inaugural competition having taken place in 1851, and an incredible test of physical endurance for competitors. The last America’s Cup was watched eagerly by an international audience of 931 million fans.
Our partnership is a powerful union based on shared values and a common focus on diversity, innovation and a steadfast commitment to sustainability. AC37 Event Ltd and World Sailing’s sustainability agreement will ensure investments are made into community projects as part of Barcelona’s innovative Blue Economy, which supports the region’s marine environment, and that World Sailing’s sustainability strategy, Agenda 2030, is supported.
This edition of the America’s Cup will also see the inaugural launch of the hydrogen-powered foiling chase boat – a revolutionary new zero-emission foiling chase boat designed and built by Emirates Team New Zealand capable of over 50 knots.
UniCredit is proud to be Global Partner of a competition with such a rich heritage as the America’s Cup. The trophy is symbolic of the incredible feats that can be achieved through teamwork and a determined pursuit of a common goal. These are also the driving forces behind everything we do at UniCredit – our recent successes in spite of ‘choppy waters’ in the macro-economic environment are proof of this – and so this is a natural partnership. This is also the case when it comes to sustainability. We admire Grant and the AC team's work to align with World Sailing's Sustainability Agenda 2030 as a World Sailing Special Event. Environmental and social sustainability are priorities for UniCredit, and this partnership will help us to make a significant contribution in both these areas for all our stakeholders.”
Group Chief Executive Officer and Head of Italy
America's Cup are excited to welcome the UniCredit Group to the family, as Global Banking Partner of the 37th America's Cup in Barcelona. The UniCredit Group's values of integrity, ownership and caring are mirrored in all we have set out to achieve with the competition. For example, we are determined to champion diversity as the bank has done through the Youth & Puig Women's America's Cup events. We have also made sustainability commitments with the aim of empowering the local communities of Barcelona, which dovetail with UniCredit's own actions in the sustainability space and its stated Purpose: to empower communities to progress. Progression is an integral part of what it takes to compete, and indeed win, the America's Cup. We are excited to work with a partner who shares so many of the same values as us, and we look forward to working with Andrea and his global team to bring audiences a remarkable journey in 2024.”
CEO of America’s Cup Events